Empower yourself. Claim your agency. Build your niche.

Does any of this sound like you?

You do not have the ability to step away from your work for a week - let alone a month - for fear of losing money and maybe your entire firm.

You are constantly taking any case that comes across your desk because you need the money.

You are stressed out.

You are indistinguishable among your colleagues because you have no differentiator for clients to choose you.

You find yourself struggling from month to month either to make payroll or pay yourself.

You do not have a sustainable business model; you own a job and not a true practice.

You worked hard to become a lawyer. You deserve to do more than survive or subsist in a world that is simply good enough. Building a profitable niche practice is your invitation to become the lawyer you always wanted to be. The path to profitability lies in building a true niche practice. The arc of sustainability is in your agency. Stop simply surviving. Start thriving.

A live masterclass from an attorney who has walked your path.

As a successful attorney practicing law in my practice area of real estate (buying and selling of multifamily properties). I know that we all have to UNLEARN some of the things taught in law school. I want to help you take charge of your legal career by providing the guidance that I did not have when I graduated from law school. My goal is simple: to empower legal professionals with the tools to build, nurture, and sustain thriving, profitable niche practices.

5 Keys to a Profitable Niche Practice

Does any of this sound like you? You are constantly taking any case that comes across your desk because you need the money. You find yourself struggling from month to month either to make payroll or pay yourself. You do not have a sustainable business model: you own a job and not a true practice. If any of this describes you or your situation, you are simply surviving. That is not why you went to law school. It is not why you work as hard as you do. The path to profitability lies in building a true niche practice. Download our free guide to start charting your path!

The Problem

Most of us did not learn all that much about practicing law while we were in law school, let alone anything about building a practice. Whether working in a large firm or a small shop, the finer points of working as a lawyer is often reduced to researching, writing, or analyzing case law. Constructing a law practice is usually a trial-by-fire process, an act of survival. Feast or famine. Eat what you kill. Take whatever case pays. Do anything and everything to get by. Essentially this is analogous to a pasta restaurant selling tacos. You cannot be best in class at anything if you are doing everything, but that’s exactly what many struggling attorneys are doing.

Enroll now and gain the knowledge and understanding to start your niche law firm by beginning your journey with The Niche Practice as your guide.

Facts and Figures from the American Bar Association (ABA)

46% of women are dissatisfied or extremely dissatisfied with the recognition they receive at work*

54% of women have been denied a salary increase or bonus compared to 4% of men*

53% of women surveyed have been denied or overlooked for advancement or promotion compared to 7% of the men surveyed*

The average age when someone makes partner is between 35-40

48% of young lawyers surveyed have postponed or decided not to have children because of heavy law school debt**

5% of lawyers in the U.S. are African American even though they make up 13% of the population**

40% of U.S. counties or county-equivalents has less than 1 lawyer per 1,000 residents (1,272 or 3,141)**

54 of the 3100 U.S. counties or county-equivalents have no lawyers which creates a legal desert (large areas where residents have to travel far to find a lawyer for routine matters)**

In today’s legal landscape, traditional career trajectories are not the only way to achieve greatness. Embrace an alternative path to legal success!

Download our free guide, The 5 Keys to a Profitable Niche Practice, to start charting your path!

*Taken from Walking Out the Door: The Facts, Figures, and Future of Experienced Women Lawyers in Practice by Roberta D. Liebenberg and Stephanie A. Schraf

**Taken from ABA Profile of the Legal Profession 2020

What exactly is a niche law practice?

Let’s be clear. A niche is not a practice area. It is a specialized segment of a market that appeals to a specific section of the population. The Niche Practice is your gateway to a fulfilling and successful legal career that YOU control. Don't settle for the status quo. Sign up now and embark on a path that's as unique as you are.

The Course

The Niche Practice masterclass includes:

  • Currated Curriculum

    This course contains five (5) modules with fifteen (15) lessons that cover everything from determining a niche, the importance of relationship building and networking, business basics to start a law firm, personal branding, and much more.

  • Supplemental Resources

    Downloadable resources, one-pagers, and visuals to better understand the concepts.

  • Expert Guidance

    Learn personal insights from a successful attorney who has already blazed the trail in his own niche law practice. Benefit from hearing the personal journey of Terry’s path including the pitfalls and pivots made to get to where he is today.

  • Assignments

    Strategic assignments at the end of each lesson that help you build out your blueprint for your niche law practice as well as capture actionable tips that you can implement immediately.

  • Niche Notebook

    Capture your notes from each lesson and complete your assignments all in one digital workbook.

We’ll guide you through the process of identifying your preferred niche and transforming it into a thriving law practice.

Give me the cheat code to my freedom and agency to be the lawyer I want to be!

The Niche Practice is for you if:

The Niche Practice is not for you if:

The Niche Practice gives you the license to have the career you’ve always wanted.

Brick by brick. Piece by piece. Mindset over matter.

Hi, I’m Terry!

I am the creator of The Niche Practice, a groundbreaking digital course designed exclusively to teach unconventional lawyers how to build a practice that works for them designed around doing only one or a few things well. I have practiced law at private law firms and the U.S. Department of Housing & Urban Development (HUD). I manage Terry Bruner Law Office, PLLC (TBLO Counsel + Consulting), a niche practice law firm in Houston, Texas. We help high net worth investors create wealth be leveraging government-financed multi-family properties. In business since 2012, TBLO has successfully closed deals for clients that total over $1 billion and more than 7,600 units.

Education & Military Veteran

I earned my J.D. with honors from SMU Dedman School of Law and received an M.Phil. degree from Cambridge University (England), where I wrote my graduate thesis on the impact of globalization on the developing world. I’m a Phi Beta Kappa graduate of Howard University and I attended the Entrepreneurship Bootcamp for Veterans at Texas A&M University. I was honorably discharged from the United States Army after serving in Operation Enduring Freedom. I was awarded both the Army Achievement Medal and the Humanitarian Service Medal. I’m a member of the State Bar of Texas, the National Bar Association and the American Bar Association.

Nonprofit & Government Experience

Outside of my legal career, I was formerly a nonprofit executive director and board president. I’ve also worked in Washington, DC at the U.S. Department of State with a top-secret security clearance. I’m also an adjunct professor at the business school at University of Houston Downtown. I’ve held leadership roles in several nonprofits and NGOs. I’m an active member of both my church and the board of directors of a philanthropic foundation. I’m passionate about funding opportunities for students to pursue higher education and study abroad.

Awards & Honors

I’ve been named a transatlantic Marshall Memorial Fellow by the German Marshall Fund of the United States. I was honored as one of Five Outstanding Young Houstonians by The Houston Jr. Chamber of Commerce. The national publication, EBONY Magazine, recognized me as a leader to watch. In my free time, I like to take long walks and nature hikes with my family, as well as running, traveling, exploring, and conversing with interesting people over copiously large meals. I dream of living the pura vida life in my happy place.

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